A systems-oriented operator who brings structure to complexity, improving workflows, data visibility, and execution across teams.
Profile
I work across operations, revenue, and systems design, translating moving parts into clear, repeatable workflows. My experience spans ops and revenue, AI and automation, and UX/UI, which I use to design solutions that are efficient in the backend and straightforward to use in practice.
I focus on connecting teams, tools, and data so that information flows, responsibilities are clear, and processes are less dependent on individual heroics. I tend to work in environments that are growing or under-optimized, where aligning systems with reality makes an immediate difference to performance and reliability.
My approach is pragmatic: define the problem clearly, make ownership explicit, and implement solutions that can actually be maintained. I use automation and AI where they add leverage, and apply design principles wherever people interact with the workflow.
Experience
Operations & RevOps Manager
British Surgery of Lanzarote
Jan 2025 – Present
Canary Islands, Spain
- Built and run an AI-enabled operational platform that unifies CRM, patient data, workflows, and business operations into a single cloud-based system, replacing fragmented tools with one scalable backbone.
- Standardized how patient identity, data models, and workflows are structured, which cut out duplication, reduced manual work, and made cross-team coordination predictable instead of ad hoc.
- Connected core tools via APIs and layered in AI-assisted automation and chatbots so that patient interactions, admin tasks, and internal processes run with less manual input and more real-time data.
- Linked acquisition, retention, and revenue data into a clear reporting layer, making channel performance and revenue drivers visible and directly traceable to operational changes.
- Increased revenue by about 78% year over year in a flat tourism market, lifting revenue per 1,000 tourists by the same margin through system and operational improvements rather than external growth.
Co-Founder (Exited)
AquaTrace
Mar 2025 – Mar 2025
Canary Islands, Spain
- Co-founded a leak detection services business and took it from zero to revenue and acquisition within a year.
- Set up the company end to end in a complex regulatory environment, built the digital presence and funnel, and launched both online and offline acquisition channels.
- Used an MVP approach with aggressive early pricing to validate demand, then reinvested initial revenue into equipment and capacity to improve service quality.
- Owned operations from customer contact to service delivery, developed the technical capabilities needed to deliver credibly, and proved unit economics strong enough for a local competitor to acquire the business.
Creative Projects Coordinator
CEDAA
Oct 2023 – Jun 2025
Edmonton, Canada
- Led digital and operational initiatives to improve how the organization engaged students and executed internal projects.
- Redesigned the website and broader digital presence to make information clearer, more accessible, and easier to act on.
- Introduced structured workflows and coordination mechanisms between teams, which made student-facing initiatives more visible, consistent, and easier to deliver.
- Strengthened the digital ecosystem across the organization and affiliated groups, reducing fragmentation and improving overall reliability of execution.
Digital Strategist
British Surgery of Lanzarote
Jan 2021 – Jan 2024
Edmonton, Canada (Remote)
- Improved the clinic’s website structure and user experience to better support patient acquisition and conversion.
- Implemented and optimized Google Ads and the Google Business Profile to drive inbound demand, increase local visibility, and track performance.
- Supported the rollout of digital tools such as online intake forms and a patient portal, reducing manual admin work and improving data quality.
- Monitored acquisition performance across channels to give clearer visibility into what was working and to guide marketing and operational decisions.
