Nahuel Medina

Operations, Automation &

Customer Experience

A systems-oriented operator who brings structure to complexity, improving workflows, data visibility, and execution across teams.

Profile

I work across operations, revenue, and systems design, translating moving parts into clear, repeatable workflows. My experience spans ops and revenue, AI and automation, and UX/UI, which I use to design solutions that are efficient in the backend and straightforward to use in practice.

I focus on connecting teams, tools, and data so that information flows, responsibilities are clear, and processes are less dependent on individual heroics. I tend to work in environments that are growing or under-optimized, where aligning systems with reality makes an immediate difference to performance and reliability.

My approach is pragmatic: define the problem clearly, make ownership explicit, and implement solutions that can actually be maintained. I use automation and AI where they add leverage, and apply design principles wherever people interact with the workflow.

Experience

Operations & RevOps Manager

British Surgery of Lanzarote

Jan 2025 – Present

Canary Islands, Spain

  • Built and run an AI-enabled operational platform that unifies CRM, patient data, workflows, and business operations into a single cloud-based system, replacing fragmented tools with one scalable backbone.
  • Standardized how patient identity, data models, and workflows are structured, which cut out duplication, reduced manual work, and made cross-team coordination predictable instead of ad hoc.
  • Connected core tools via APIs and layered in AI-assisted automation and chatbots so that patient interactions, admin tasks, and internal processes run with less manual input and more real-time data.
  • Linked acquisition, retention, and revenue data into a clear reporting layer, making channel performance and revenue drivers visible and directly traceable to operational changes.
  • Increased revenue by about 78% year over year in a flat tourism market, lifting revenue per 1,000 tourists by the same margin through system and operational improvements rather than external growth.

Co-Founder (Exited)

AquaTrace

Mar 2025 – Mar 2025

Canary Islands, Spain

  • Co-founded a leak detection services business and took it from zero to revenue and acquisition within a year.
  • Set up the company end to end in a complex regulatory environment, built the digital presence and funnel, and launched both online and offline acquisition channels.
  • Used an MVP approach with aggressive early pricing to validate demand, then reinvested initial revenue into equipment and capacity to improve service quality.
  • Owned operations from customer contact to service delivery, developed the technical capabilities needed to deliver credibly, and proved unit economics strong enough for a local competitor to acquire the business.

Creative Projects Coordinator

CEDAA

Oct 2023 – Jun 2025

Edmonton, Canada

  • Led digital and operational initiatives to improve how the organization engaged students and executed internal projects.
  • Redesigned the website and broader digital presence to make information clearer, more accessible, and easier to act on.
  • Introduced structured workflows and coordination mechanisms between teams, which made student-facing initiatives more visible, consistent, and easier to deliver.
  • Strengthened the digital ecosystem across the organization and affiliated groups, reducing fragmentation and improving overall reliability of execution.

Digital Strategist

British Surgery of Lanzarote

Jan 2021 – Jan 2024

Edmonton, Canada (Remote)

  • Improved the clinic’s website structure and user experience to better support patient acquisition and conversion.
  • Implemented and optimized Google Ads and the Google Business Profile to drive inbound demand, increase local visibility, and track performance.
  • Supported the rollout of digital tools such as online intake forms and a patient portal, reducing manual admin work and improving data quality.
  • Monitored acquisition performance across channels to give clearer visibility into what was working and to guide marketing and operational decisions.

Skills

Operations & Systems

Operational Design & Optimization

Workflow Structuring

Process Improvement

Reporting & Performance Visibility

Cross-Functional Coordination

AI & Automation

AI Integration

Automation Design

Low-Code Systems

API-Based Tool Connectivity

Chatbot Implementation

Revenue & Growth

Revenue Analysis

Acquisition Funnel Optimization

Process Improvement

Reporting & Performance Visibility

Growth-Oriented Decision Support

UX & UI

UX & UI Strategy

Website Structure & Usability

Conversion-Oriented Design

Information Architecture

Digital Journey Optimization

Education

MacEwan University

Bachelor of Commerce

Major: Marketing

Minor: User Experience Design (DXD)

Nahuel Medina

Operations, Automation &

Customer Experience

A systems-oriented operator who brings structure to complexity, improving workflows, data visibility, and execution across teams.

Profile

I work across operations, revenue, and systems design, translating moving parts into clear, repeatable workflows. My experience spans ops and revenue, AI and automation, and UX/UI, which I use to design solutions that are efficient in the backend and straightforward to use in practice.

I focus on connecting teams, tools, and data so that information flows, responsibilities are clear, and processes are less dependent on individual heroics. I tend to work in environments that are growing or under-optimized, where aligning systems with reality makes an immediate difference to performance and reliability.

My approach is pragmatic: define the problem clearly, make ownership explicit, and implement solutions that can actually be maintained. I use automation and AI where they add leverage, and apply design principles wherever people interact with the workflow.

Experience

Operations & RevOps Manager

British Surgery of Lanzarote

Jan 2025 – Present

Canary Islands, Spain

  • Built and run an AI-enabled operational platform that unifies CRM, patient data, workflows, and business operations into a single cloud-based system, replacing fragmented tools with one scalable backbone.
  • Standardized how patient identity, data models, and workflows are structured, which cut out duplication, reduced manual work, and made cross-team coordination predictable instead of ad hoc.
  • Connected core tools via APIs and layered in AI-assisted automation and chatbots so that patient interactions, admin tasks, and internal processes run with less manual input and more real-time data.
  • Linked acquisition, retention, and revenue data into a clear reporting layer, making channel performance and revenue drivers visible and directly traceable to operational changes.
  • Increased revenue by about 78% year over year in a flat tourism market, lifting revenue per 1,000 tourists by the same margin through system and operational improvements rather than external growth.

Co-Founder (Exited)

AquaTrace

Mar 2025 – Mar 2025

Canary Islands, Spain

  • Co-founded a leak detection services business and took it from zero to revenue and acquisition within a year.
  • Set up the company end to end in a complex regulatory environment, built the digital presence and funnel, and launched both online and offline acquisition channels.
  • Used an MVP approach with aggressive early pricing to validate demand, then reinvested initial revenue into equipment and capacity to improve service quality.
  • Owned operations from customer contact to service delivery, developed the technical capabilities needed to deliver credibly, and proved unit economics strong enough for a local competitor to acquire the business.

Creative Projects Coordinator

CEDAA

Oct 2023 – Jun 2025

Edmonton, Canada

  • Led digital and operational initiatives to improve how the organization engaged students and executed internal projects.
  • Redesigned the website and broader digital presence to make information clearer, more accessible, and easier to act on.
  • Introduced structured workflows and coordination mechanisms between teams, which made student-facing initiatives more visible, consistent, and easier to deliver.
  • Strengthened the digital ecosystem across the organization and affiliated groups, reducing fragmentation and improving overall reliability of execution.

Digital Strategist

British Surgery of Lanzarote

Jan 2021 – Jan 2024

Edmonton, Canada (Remote)

  • Improved the clinic’s website structure and user experience to better support patient acquisition and conversion.
  • Implemented and optimized Google Ads and the Google Business Profile to drive inbound demand, increase local visibility, and track performance.
  • Supported the rollout of digital tools such as online intake forms and a patient portal, reducing manual admin work and improving data quality.
  • Monitored acquisition performance across channels to give clearer visibility into what was working and to guide marketing and operational decisions.

Skills

Operations & Systems

Operational Design & Optimization

Workflow Structuring

Process Improvement

Reporting & Performance Visibility

Cross-Functional Coordination

AI & Automation

AI Integration

Automation Design

Low-Code Systems

API-Based Tool Connectivity

Chatbot Implementation

Revenue & Growth

Revenue Analysis

Acquisition Funnel Optimization

Process Improvement

Reporting & Performance Visibility

Growth-Oriented Decision Support

UX & UI

UX & UI Strategy

Website Structure & Usability

Conversion-Oriented Design

Information Architecture

Digital Journey Optimization

Education

MacEwan University

Bachelor of Commerce

Major: Marketing

Minor: User Experience Design (DXD)

Nahuel Medina

Operations, Automation &

Customer Experience

A systems-oriented operator who brings structure to complexity, improving workflows, data visibility, and execution across teams.

Profile

I work across operations, revenue, and systems design, translating moving parts into clear, repeatable workflows. My experience spans ops and revenue, AI and automation, and UX/UI, which I use to design solutions that are efficient in the backend and straightforward to use in practice.

I focus on connecting teams, tools, and data so that information flows, responsibilities are clear, and processes are less dependent on individual heroics. I tend to work in environments that are growing or under-optimized, where aligning systems with reality makes an immediate difference to performance and reliability.

My approach is pragmatic: define the problem clearly, make ownership explicit, and implement solutions that can actually be maintained. I use automation and AI where they add leverage, and apply design principles wherever people interact with the workflow.

Experience

Operations & RevOps Manager

British Surgery of Lanzarote

Jan 2025 – Present

Canary Islands, Spain

  • Built and run an AI-enabled operational platform that unifies CRM, patient data, workflows, and business operations into a single cloud-based system, replacing fragmented tools with one scalable backbone.
  • Standardized how patient identity, data models, and workflows are structured, which cut out duplication, reduced manual work, and made cross-team coordination predictable instead of ad hoc.
  • Connected core tools via APIs and layered in AI-assisted automation and chatbots so that patient interactions, admin tasks, and internal processes run with less manual input and more real-time data.
  • Linked acquisition, retention, and revenue data into a clear reporting layer, making channel performance and revenue drivers visible and directly traceable to operational changes.
  • Increased revenue by about 78% year over year in a flat tourism market, lifting revenue per 1,000 tourists by the same margin through system and operational improvements rather than external growth.

Co-Founder (Exited)

AquaTrace

Mar 2025 – Mar 2025

Canary Islands, Spain

  • Co-founded a leak detection services business and took it from zero to revenue and acquisition within a year.
  • Set up the company end to end in a complex regulatory environment, built the digital presence and funnel, and launched both online and offline acquisition channels.
  • Used an MVP approach with aggressive early pricing to validate demand, then reinvested initial revenue into equipment and capacity to improve service quality.
  • Owned operations from customer contact to service delivery, developed the technical capabilities needed to deliver credibly, and proved unit economics strong enough for a local competitor to acquire the business.

Creative Projects Coordinator

CEDAA

Oct 2023 – Jun 2025

Edmonton, Canada

  • Led digital and operational initiatives to improve how the organization engaged students and executed internal projects.
  • Redesigned the website and broader digital presence to make information clearer, more accessible, and easier to act on.
  • Introduced structured workflows and coordination mechanisms between teams, which made student-facing initiatives more visible, consistent, and easier to deliver.
  • Strengthened the digital ecosystem across the organization and affiliated groups, reducing fragmentation and improving overall reliability of execution.

Digital Strategist

British Surgery of Lanzarote

Jan 2021 – Jan 2024

(Remote) Edmonton, Canada

  • Improved the clinic’s website structure and user experience to better support patient acquisition and conversion.
  • Implemented and optimized Google Ads and the Google Business Profile to drive inbound demand, increase local visibility, and track performance.
  • Supported the rollout of digital tools such as online intake forms and a patient portal, reducing manual admin work and improving data quality.
  • Monitored acquisition performance across channels to give clearer visibility into what was working and to guide marketing and operational decisions.

Skills

Operations & Systems

Operational Design & Optimization

Workflow Structuring

Process Improvement

Reporting & Performance Visibility

Cross-Functional Coordination

AI & Automation

AI Integration

Automation Design

Low-Code Systems

API-Based Tool Connectivity

Chatbot Implementation

Revenue & Growth

Revenue Analysis

Acquisition Funnel Optimization

Process Improvement

Reporting & Performance Visibility

Growth-Oriented Decision Support

UX & UI

UX & UI Strategy

Website Structure & Usability

Conversion-Oriented Design

Information Architecture

Digital Journey Optimization

Education

MacEwan University

Bachelor of Commerce

Major: Marketing

Minor: User Experience Design (DXD)